{"id":1208,"date":"2020-02-14T02:39:53","date_gmt":"2020-02-14T02:39:53","guid":{"rendered":"https:\/\/essentials.pixfort.com\/original\/?p=1208"},"modified":"2025-05-08T13:22:34","modified_gmt":"2025-05-08T10:22:34","slug":"web-sitesi-ve-dijital-varlik-yonetimi","status":"publish","type":"post","link":"https:\/\/p2ptanitim.com\/index.php\/2020\/02\/14\/web-sitesi-ve-dijital-varlik-yonetimi\/","title":{"rendered":"Web Sitesi ve Dijital Varl\u0131k Y\u00f6netimi Web Siteniz Neden Sat\u0131\u015f Yapm\u0131yor? Dan\u0131\u015fmanl\u0131kla G\u00fc\u00e7lenmenin 5 Yolu"},"content":{"rendered":"<h1 data-start=\"659\" data-end=\"733\">Web Sitesi ve Dijital Varl\u0131k Y\u00f6netimi<\/h1>\r\n<h3 class=\"\" data-start=\"659\" data-end=\"733\"><strong data-start=\"663\" data-end=\"733\">Web Siteniz Neden Sat\u0131\u015f Yapm\u0131yor? Dan\u0131\u015fmanl\u0131kla G\u00fc\u00e7lenmenin 5 Yolu<\/strong><\/h3>\r\n<p class=\"\" data-start=\"93\" data-end=\"544\">Ziyaret\u00e7iler sayfalar\u0131n\u0131z\u0131 inceliyor, fakat sepete \u00fcr\u00fcn eklemiyor ya da sizinle ileti\u015fime ge\u00e7miyor olabilir. Bu durum yaln\u0131zca teknik hatalardan de\u011fil; ayn\u0131 zamanda eksik kurgulanan <a href=\"https:\/\/iisbf.gelisim.edu.tr\/tr\/akademik-bolum-yeni-medya-ve-iletisim-haber-dijital-strateji-nedir\">dijital stratejil<\/a>erden de kaynaklan\u0131r. Dijital Varl\u0131k Y\u00f6netimi i\u00e7in uzman dan\u0131\u015fmanl\u0131kla s\u00fcreci g\u00fc\u00e7lendirin b\u00f6ylece dijital varl\u0131klar\u0131n\u0131z\u0131 stratejik \u015fekilde y\u00f6netin ve ba\u015far\u0131ya y\u00f6n verin.<br data-start=\"441\" data-end=\"444\" \/>\u0130\u015fte dijital dan\u0131\u015fmanl\u0131k deste\u011fiyle web sitenizi sat\u0131\u015f odakl\u0131 bir araca d\u00f6n\u00fc\u015ft\u00fcrmenin 5 etkili yolu:<\/p>\r\n<h4 class=\"\" data-start=\"1172\" data-end=\"1235\"><strong data-start=\"1177\" data-end=\"1235\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4367 aligncenter\" src=\"https:\/\/p2ptanitim.com\/wp-content\/uploads\/2020\/02\/ChatGPT-Image-11-Nis-2025-16_57_36-300x200.webp\" alt=\"\" width=\"333\" height=\"222\" srcset=\"https:\/\/p2ptanitim.com\/wp-content\/uploads\/2020\/02\/ChatGPT-Image-11-Nis-2025-16_57_36-300x200.webp 300w, https:\/\/p2ptanitim.com\/wp-content\/uploads\/2020\/02\/ChatGPT-Image-11-Nis-2025-16_57_36-1024x683.webp 1024w, https:\/\/p2ptanitim.com\/wp-content\/uploads\/2020\/02\/ChatGPT-Image-11-Nis-2025-16_57_36-768x512.webp 768w, https:\/\/p2ptanitim.com\/wp-content\/uploads\/2020\/02\/ChatGPT-Image-11-Nis-2025-16_57_36.webp 1536w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><\/strong><\/h4>\r\n<h4 class=\"\" data-start=\"1172\" data-end=\"1235\"><strong data-start=\"1177\" data-end=\"1235\">1. Ziyaret\u00e7iyi Y\u00f6nlendirin, Kafa Kar\u0131\u015f\u0131kl\u0131\u011f\u0131n\u0131 Giderin<\/strong><\/h4>\r\n<p class=\"\" data-start=\"1237\" data-end=\"1442\">Kullan\u0131c\u0131, ilk saniyelerde karar verir. Net bir ana mesaj ve g\u00fc\u00e7l\u00fc bir harekete ge\u00e7irici \u00e7a\u011fr\u0131 (CTA), ziyaret\u00e7iyi do\u011fru yola sokar. Gereksiz i\u00e7erikleri temizleyin, odaklanm\u0131\u015f ve y\u00f6nlendiren bir yap\u0131 kurun.<\/p>\r\n<h4 class=\"\" data-start=\"1444\" data-end=\"1502\"><strong data-start=\"1449\" data-end=\"1502\">2. Web Sitenizi Hedef Kitleniz \u0130\u00e7in Konumland\u0131r\u0131n<\/strong><\/h4>\r\n<p class=\"\" data-start=\"1504\" data-end=\"1718\">Siteniz herkese de\u011fil, hedef kitlenize hitap etmeli. Kime hitap etti\u011finizi belirleyin, i\u00e7erik dilini ve <a href=\"https:\/\/p2ptanitim.com\/index.php\/2020\/01\/13\/kurumsal-web-sitesi-tasarimi-sadece-guzel-degil-stratejik-olmali\/\">tasar\u0131m\u0131<\/a> bu kitleye g\u00f6re d\u00fczenleyin. Dan\u0131\u015fmanl\u0131k s\u00fcrecinde bu analiz yap\u0131l\u0131r ve strateji buna g\u00f6re \u015fekillenir.<\/p>\r\n<h4 class=\"\" data-start=\"1720\" data-end=\"1763\"><strong data-start=\"1725\" data-end=\"1763\">3. Sat\u0131n Alma Yolculu\u011funu K\u0131salt\u0131n<\/strong><\/h4>\r\n<p class=\"\" data-start=\"1765\" data-end=\"1966\">Ziyaret\u00e7i \u00fcr\u00fcn ya da hizmete ula\u015fana kadar birka\u00e7 ad\u0131mdan fazla ge\u00e7iyorsa, b\u00fcy\u00fck ihtimalle s\u00fcreci yar\u0131da b\u0131rak\u0131r. Dan\u0131\u015fmanlar bu s\u00fcreci analiz eder, gereksiz ad\u0131mlar\u0131 kald\u0131r\u0131r, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131r\u0131r.<\/p>\r\n<h4 class=\"\" data-start=\"1968\" data-end=\"2019\"><strong data-start=\"1973\" data-end=\"2019\">4. G\u00fcven \u0130n\u015fa Edin, Sosyal Kan\u0131t\u0131 Kullan\u0131n<\/strong><\/h4>\r\n<p class=\"\" data-start=\"2021\" data-end=\"2203\">M\u00fc\u015fteri yorumlar\u0131, ba\u015far\u0131 hikayeleri ve i\u015f ortakl\u0131klar\u0131 gibi sosyal kan\u0131t \u00f6\u011feleriyle g\u00fcven olu\u015fturun. Dan\u0131\u015fmanl\u0131kla bu \u00f6\u011feleri stratejik olarak yerle\u015ftirerek etkiyi art\u0131rabilirsiniz.<\/p>\r\n<h4 class=\"\" data-start=\"2205\" data-end=\"2267\"><strong data-start=\"2210\" data-end=\"2267\">5. Performans Verilerini Analiz Edin ve Optimize Edin<\/strong><\/h4>\r\n<p class=\"\" data-start=\"2269\" data-end=\"2480\">Sat\u0131\u015f yapmayan bir sitenin mutlaka bir nedeni vard\u0131r. Veriler bunu g\u00f6sterir. Google Analytics ve di\u011fer ara\u00e7larla performans\u0131 \u00f6l\u00e7\u00fcn. Dan\u0131\u015fmanl\u0131k hizmetleri bu verileri okuyarak hedefe uygun aksiyonlar geli\u015ftirir.<\/p>\r\n<h3 class=\"\" data-start=\"2487\" data-end=\"2538\"><strong data-start=\"2491\" data-end=\"2538\">Sonu\u00e7: D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 Bir Web Sitesi M\u00fcmk\u00fcn<\/strong><\/h3>\r\n<p class=\"\" data-start=\"122\" data-end=\"448\">Web siteniz sadece dijital bir vitrin de\u011fil; do\u011fru \u015fekilde kurguland\u0131\u011f\u0131nda etkili bir sat\u0131\u015f makinesidir. Dijital dan\u0131\u015fmanl\u0131k, size \u00f6zel stratejiler geli\u015ftirerek bu potansiyeli ortaya \u00e7\u0131kar\u0131r.<\/p>\r\n<p class=\"\" data-start=\"122\" data-end=\"448\">\u015eimdi harekete ge\u00e7in ve web sitenizi sat\u0131\u015f yapan bir araca d\u00f6n\u00fc\u015ft\u00fcr\u00fcn.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"Web Sitesi ve Dijital Varl\u0131k Y\u00f6netimi Web Siteniz Neden Sat\u0131\u015f Yapm\u0131yor? Dan\u0131\u015fmanl\u0131kla G\u00fc\u00e7lenmenin 5 Yolu Ziyaret\u00e7iler sayfalar\u0131n\u0131z\u0131 inceliyor, fakat sepete \u00fcr\u00fcn eklemiyor ya da sizinle ileti\u015fime ge\u00e7miyor olabilir. Bu durum yaln\u0131zca teknik hatalardan de\u011fil; ayn\u0131 zamanda eksik kurgulanan dijital stratejilerden&#8230;","protected":false},"author":1,"featured_media":4396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"footnotes":""},"categories":[2,3],"tags":[6,8,9],"class_list":["post-1208","post","type-post","status-publish","format-quote","has-post-thumbnail","hentry","category-articles","category-post-types","tag-design","tag-products","tag-wordpress","post_format-post-format-quote"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Sitesi ve Dijital Varl\u0131k Y\u00f6netiminde Stratejik Yakla\u015f\u0131m<\/title>\n<meta name=\"description\" content=\"Web sitesi ve dijital varl\u0131k y\u00f6netimi ile stratejik ad\u0131mlar atarak markan\u0131 dijital d\u00fcnyada etkili \u015fekilde konumland\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/p2ptanitim.com\/index.php\/2020\/02\/14\/web-sitesi-ve-dijital-varlik-yonetimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Sitesi ve Dijital Varl\u0131k Y\u00f6netiminde Stratejik Yakla\u015f\u0131m\" \/>\n<meta property=\"og:description\" content=\"Web sitesi ve dijital varl\u0131k y\u00f6netimi ile stratejik ad\u0131mlar atarak markan\u0131 dijital d\u00fcnyada etkili \u015fekilde konumland\u0131r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/p2ptanitim.com\/index.php\/2020\/02\/14\/web-sitesi-ve-dijital-varlik-yonetimi\/\" \/>\n<meta property=\"og:site_name\" content=\"Kocaeli Grafik &amp; Web Tasar\u0131m Hizmetleri\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-14T02:39:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T10:22:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/p2ptanitim.com\/wp-content\/uploads\/2020\/02\/Web-Sitesi-ve-Dijital-Varlik-Y-onetimi.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"nS6l-5a4-fm1LKd_Zh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"nS6l-5a4-fm1LKd_Zh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/p2ptanitim.com\/index.php\/2020\/02\/14\/web-sitesi-ve-dijital-varlik-yonetimi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/p2ptanitim.com\/index.php\/2020\/02\/14\/web-sitesi-ve-dijital-varlik-yonetimi\/\"},\"author\":{\"name\":\"nS6l-5a4-fm1LKd_Zh\",\"@id\":\"https:\/\/p2ptanitim.com\/#\/schema\/person\/b9ef30943e4b8aa5eb6b523ab4ed486e\"},\"headline\":\"Web Sitesi ve Dijital Varl\u0131k Y\u00f6netimi Web Siteniz Neden Sat\u0131\u015f Yapm\u0131yor? 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